The award marks another milestone in a transformative year for the company.
FIRST – Best in Sports has been awarded Best Sportsbook Provider at BiS SiGMA South America, further reinforcing its position as the leading Tier 1 sportsbook supplier across LATAM.
The award recognises FIRST’s continued performance, product innovation and expansion across one of the most competitive betting markets globally, where scale, localisation and reliability are tested every day.
This latest recognition follows a standout period for the company, building on five major industry awards in 2025, including:
In addition, Tom Light, Founder and CEO of FIRST, was recently recognised with the Individual Achievement Award at the EGR Awards 2026, highlighting his role in building one of the fastest-growing and most influential sportsbook companies in the industry.
FIRST’s growth has been driven by a clear focus on product and execution. The company’s platform has become the sportsbook engine behind 75+ operators globally, including 35+ in Brazil, delivering performance at scale in markets where demand continues to accelerate.
At the core of this success is a product philosophy built around integration and control. Through SportOS, SnapBet, GMFY and Omnichannel Loyalty, FIRST provides operators with a fully connected sportsbook environment designed to drive engagement, retention and long-term growth.
Rather than approaching sportsbook as a standalone product, FIRST has focused on building infrastructure that performs consistently under real conditions – sustained peak traffic, high-frequency live betting and increasingly complex player behaviour.
As LATAM continues to evolve, operators are moving away from fragmented solutions in favour of platforms that combine performance, localisation and operational depth. FIRST has positioned itself at the centre of that shift.
This award reflects the work we’ve been putting in across the business, but more importantly, it reflects the results our partners are seeing in the market. We’ve always been focused on building a product that performs under pressure and gives operators the tools to compete at the highest level. That’s what this recognition represents.
With momentum continuing to build across LATAM and Europe, FIRST remains focused on delivering sportsbook technology that enables operators to scale with confidence, adapt to local markets and compete with the strongest brands in the industry.
