FIRST gets recognition of its unmatched performance, product innovation, and commercial impact across global regulated markets.
This award reflects the trust of the company’s partners, the strength of its technology, and the commitment of the team.
FIRST – Best in Sports has been named Sportsbook Supplier of the Year at this year’s SBC Summit Lisbon, in recognition of its unmatched performance, product innovation, and commercial impact across global regulated markets.
In just under two years, FIRST has redefined what it means to be a Tier 1 sportsbook provider – powering around 35+ operator’s brands in Brazil alone, and expanding rapidly across Peru, Mexico, Argentina, and Europe.
With the most integrated sportsbook in the space, FIRST delivers real-time trading, proprietary odds, a complete bet builder, and personalised UX journeys – all backed by a world-class team of 500+ experts.
BETER ensures the highest standards of fairness and transparency across its content offerings, backed by collaborations with ESIC and IBIA.
FIRST – Best in Sports delivers a fully managed, high-performance sportsbook engineered for speed, scale and precision. With sportsbook specialization at its core, FIRST helps operators in LatAm, Europe and Africa compete at the highest level from day one, combining sharp pricing and risk, deep trading expertise, regional insight, and rapid rollout to accelerate performance.
Both companies were recognized among the best at the recent SBC Awards ceremony, with BETER receiving the Silver Award in the Live Betting Product category, while FIRST was named Sportsbook Supplier of the Year.
This award is a milestone - but for us, it’s only the beginning.
It reflects the trust of our partners, the strength of our technology,
and the tireless commitment of our team. It’s the fuel for our next chapter.
As FIRST continues to expand its reach, operators seeking performance at scale, speed to market, and a platform built for growth are turning to a solution that doesn’t follow the market – it leads it.
