FIRST is a Tier-1 sportsbook technology provider for operators who want to compete with the very best.
We build high-performance sportsbook engines with deep localization,
data-driven trading, and next-generation engagement, all in one scalable infrastructure.
500+ Experts
Across 3 Continents
75+ Live
Operators Globally
Presence in 10+
Regulated Markets
100+
Partners
Millions of Transactions
Every Day
Adopted by Brazil’s
Largest Operators
99.99% Uptime During
Events and Updates
5 Major Industry Awards
in 2025
FIRST was founded by leaders who have already built and scaled a global Tier-1 sportsbook. Their experience defines how FIRST is built and how it performs.
Built by Former
SBTech Leaders
Proven at
Global Scale
Tier-1
Engineering DNA
Our mission is to give operators the power, speed, and precision to compete with the biggest brands in regulated markets.
Tier-1
Sportsbook Engine
Deep Market
Localization
Performance-Driven
Tools
FIRST aims to become the most adopted sportsbook infrastructure in regulated markets worldwide.
Default Choice
for Operators
Built for Regulated
Markets
Performance
Over Parity
Whether launching in Brazil or scaling across Europe,
FIRST is the sportsbook infrastructure designed to win from day one.
