Built for speed, scale, and reliability - even when the game never stops.
Discover the backbone that drives the world’s most advanced sportsbooks. Request a demo today.
Built for speed, scale,
and reliability - even when the game never stops.
Discover the backbone
that drives the world’s most advanced sportsbooks.
From Bonuses To Real Loyalty Most operators throw more bonuses at the problem. GMFY changes the game. Inspired by airline loyalty and powered by behavioral economics, it turns a transactional sportsbook into an experience with status, progression, and moments players actually care about.
Built for regulated, high-growth markets and Tier-1 demand
Tiered ‘airline-style’ statuses:
Each tier unlocks better early payout, stronger combo boosts, improved cash out, and priority-style perks
Players don’t just see a balance – they see progress and what’s next
GMFY is a modular layer on top of FIRST’s Tier-1 engine, integrated with your loyalty and CRM:
Challenges: Structured tasks that build habits and increase logins
Mystery Box: Earned rewards through play that drive repeat sessions
Double or Nothing: Second-chance moments that keep players engaged after a loss
Insights, Achievements & Store: Personalized rewards and highlights that drive return play
Proven Impact GMFY is live, measured, and delivering:
GMFY doesn’t replace your bonuses. It makes every promotion, every session, and every player more valuable – by making your sportsbook somewhere players want to come back to.
A New Category, Not Just a Product SportOS is a structural innovation – not a feature, not a skin. It’s the first sportsbook operating system that gives operators and suppliers full control over how they launch, run, and differentiate their sportsbook offering. No more rigid managed services. No more black-box limitations. With SportOS, you build on your terms and scale without compromise
Empowering Suppliers For platforms, aggregators, and PAMs – SportOS unlocks a new revenue stream. You can now white-label your own sportsbook layer, sell it as a product, and offer something far beyond “plug-and-play” templates.
Proven Performance
Used by 35+
Operators across
LatAm & Europe
Up to 60% Faster
Go-To-Market vs
Legacy Platforms
Proven Double-
Digit GGR Growth
after Migration
GLI-33 Certified,
ISO-audited,
Regulation-Ready
The Spine Behind Every FIRST Deployment FIRST’s modular infrastructure is what makes everything else possible. It is a fully componentised architecture where every major capability – sportsbook, risk, odds, content, loyalty – can be deployed as a standalone module or as part of a full-stack solution.
Operators and platforms integrate once through REST and Rogue APIs, then plug in what they need, where they need it.
Built for regulated, high-growth markets and Tier-1 demand
GLI-33 Certified,
ISO-Audited,
99.99% Uptime
Millions of
Transactions Daily,
Elastic Scale
Integrated with
Leading Data &
Content Providers
Connected to Major
Payments Across
LATAM & Europe
Fast Migrations. Faster Results The same backbone powers local UX and risk logic wherever you operate.
FIRST’s modular stack is built to minimise migration friction and maximise impact:
Backed by 5 major awards in 2025, Modular Infrastructure delivers the engine operators need to compete at Tier-1 level.
Loyalty That Follows The Player Omnichannel Loyalty is where FIRST really lives up to its name. It is the first loyalty system in the industry that treats the player as one identity across every touchpoint – online, mobile, retail, SSBT and cashier.
Bet on your phone, and your boosted odds, cash out levels, combo benefits, and limits follow you into the shop. Place bets at the terminal or over the counter, and the upgraded experience follows you back online. One wallet, one profile, one loyalty engine powering it all.
Real Omnichannel Loyalty
One Loyalty Logic
across: Web, App,
SSBT & Retail
Status, Rewards
& Boosts Synced
in Real Time
Fully Configurable
by Player, Sport,
Market, or Venue
Native to FIRST
Risk, Limits, &
Personalisation
Backed by FIRST’s award-winning engine Including 5 major Sportsbook Supplier of the Year titles in 2025 – Omnichannel Loyalty gives operators a structural edge wherever digital and retail meet.
Turning Live Betting Into A Feed SnapBet transforms in-play from a list of markets into a continuous stream of moments. Bets are presented in a swipeable, mobile-native feed where each card is a live opportunity – next goal, next point, next play. Players scroll, tap, confirm. No hunting through menus. No friction.
Designed for Gen Z and mobile-first audiences, SnapBet mirrors the way users already consume content: fast, visual, and one thumb at a time.
SnapBet runs on FIRST’s Tier-1 fast-sports engine
Real-Time Pricing for
High-Velocity Sports
Instant Bet Placement
& Confirmation
Configurable by Sport,
Segment or Time
Native to
Personalization,
Limits & Loyalty
Why Operators Use SnapBet
SnapBet is more than a new UX – it is a new engagement layer:
Combined with SportOS and Cross-Channel Loyalty, SnapBet helps operators build a sportsbook that feels modern, alive and built for the next generation of players.
