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FIRST Wins “Sportsbook Supplier of the Year” at SBC Summit Lisbon
PR

FIRST Wins “Sportsbook Supplier of the Year”

at SBC Summit Lisbon

23 September 2025
FIRST and Pixbet announce strategic partnership to power sportsbook performance in Brazil
PR 04 November 2025
BETER Teams Up with FIRST
PR 30 September 2025
starlet-awards
PR 14 November 2025

FIRST named as

“Sports Betting Supplier of the Year”

by 5 Star iGaming Media Starlet Awards
Tom Light on FIRST’s unstoppable momentum: from global awards to tier one expansion
PR 12 December 2025

Tom Light on FIRST’s

unstoppable momentum:

from global awards to

tier one expansion
FIRST enters Sweden with newly awarded B2B licence
PR

FIRST enters Sweden
with newly awarded
B2B licence

23 October 2025
Amram Vita on the latest news from LatAm
PR

FIRST’s CCO
Amram Vita
on the
latest news
from LatAm

20 June 2025
Matchbook launches in Brazil powered by FIRST sportsbook technology
PR 08 January 2026
FIRST CPO Itay Shmuely: “Accept larger Wagers without higher risk”
PR

FIRST’s CPO,
Itay Shmuely:
“Accept larger
wagers without
higher risk”

29 October 2025

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Upcoming Exhibitions & Events

FIRST at Sigma Europe, 20–22 Jan. 2026

FIRST brings its next-generation sportsbook education platform to Rome - showcasing innovative tools that empower operators and players to learn, perform, and win smarter.

Read more >

FIRST at ICE Barcelona, 20–22 Jan. 2026 duplicate

FIRST arrives at ICE Barcelona to showcase its innovative sportsbook education platform - a blend of narrated video lessons, smart quizzes, and AI-powered learning tools that help operators train teams, enhance performance, and stay ahead in a fast-moving industry. Experience how FIRST is shaping the future of learning in sports betting.

Read more >

FIRST at ICE Barcelona, 20–22 Jan. 2026

FIRST arrives at ICE Barcelona to showcase its innovative sportsbook education platform - a blend of narrated video lessons, smart quizzes, and AI-powered learning tools that help operators train teams, enhance performance, and stay ahead in a fast-moving industry. Experience how FIRST is shaping the future of learning in sports betting.

Read more >

Podcasts & Articles

Golden Cup
World Cup 2025

Sarah Goldstein
World Cup 2026
World Cup 2026

Alex Cooper
World Cup 2025
World Cup 2025

Sarah Goldstein
World Cup 2026
World Cup 2026

Alex Cooper
World Cup 2025
World Cup 2025

Sarah Goldstein
World Cup 2026
World Cup 2026

Alex Cooper
World Cup 2026
World Cup 2026

Alex Cooper
World Cup 2025
World Cup 2025

Sarah Goldstein

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Request a demo

Have a project in mind or want to explore new opportunities?
We’re always open to fresh ideas, partnerships, or simply showing you what FIRST can do for your business.

BOOK A DEMO