Date of Last Revision: January 14, 2026
This Cookie Policy explains how we use cookies and similar technologies on www.first.bet (the “Website”).
Cookies are small text files stored on your device when you visit our Website. They help the Website function, improve user experience, and (where enabled) provide analytics and marketing features. This Cookie Policy also covers similar technologies used to store or access information on your device, such as pixels, SDKs, local storage, and device identifiers where applicable.
We use the following categories of cookies/trackers:
We set strictly necessary cookies by default because they are required for the Website to function and for security.
We set non-essential cookies (such as analytics and marketing cookies) only if you opt in via our cookie banner/preferences tool. Non-essential cookies are off by default.
You can withdraw or change your consent at any time via the “Cookie Settings” link in the Website footer. Withdrawing consent will be as easy as giving consent.
Where required by applicable law (including Article 5(3) of the ePrivacy Directive, as implemented nationally), we obtain your consent before storing or accessing non-essential cookies or similar technologies on your device.
Because cookies can change over time (for example when we add or remove features or vendors), we provide a current, automatically updated list of cookies and similar technologies in our cookie banner / preference centre. You can review the active cookies, their providers, purposes, and retention periods there at any time.
If you would like a static list, please contact us at the email in Section 9 and we will provide one reflecting the then-current setup.
You can manage cookies in several ways:
If you block strictly necessary cookies, the Website may not function properly.
Where required, we record your cookie consent choices (including timestamp and categories selected) for compliance purposes. You can withdraw or change consent at any time by using the “Cookie Settings” link in the Website footer, and we will apply your updated preferences without undue delay.
Some cookies are set by third parties that provide services to us. This may include advertising and social media partners that help us run and measure campaigns (e.g., conversion tracking and retargeting), which are enabled only if you consent. For example:
Third parties may process information collected via cookies for their own purposes under their own privacy notices. Where required, we enter into appropriate contractual arrangements with vendors.
Some third-party providers may process data outside the European Economic Area. Where applicable, transfers are protected by recognized transfer mechanisms (for example, an adequacy decision such as the EU-U.S. Data Privacy Framework, or Standard Contractual Clauses).
We may update this Cookie Policy from time to time. We will post the updated version on the Website and update the ‘Date of Last Revision’ above.
If you have questions about cookies or this Cookie Policy, contact us at:
Email: [email protected]
