Seamlessly connected with leading operators across every major market, ensuring full flexibility and scalability.
Engineered for reliability – delivering consistent performance and uninterrupted operations.
FIRST is a Tier-1 B2B sportsbook software provider powering 70+ operator integrations worldwide. Operators can launch fast with our fully managed turnkey sportsbook, or take full control and build their own betting product on SportOS – our API-based sportsbook engine with managed trading, risk, and liability tools.
Whether you need a white-label sportsbook platform or a flexible sports betting API, FIRST delivers tier-one performance, and proven results across LatAm, Europe, and regulated markets globally.
FIRST is a Tier-1 B2B sportsbook software provider powering 70+ operator integrations worldwide. Operators can launch fast with our fully managed turnkey sportsbook, or take full control and build their own betting product on SportOS – our API-based sportsbook engine with managed trading, risk, and liability tools.
Whether you need a white-label sportsbook platform or a flexible sports betting API, FIRST delivers tier-one performance, and proven results across LatAm, Europe, and regulated markets globally.
A sportsbook software provider is a B2B technology company that builds and licenses the platform operators use to run online and retail sports betting. It supplies the odds and trading, risk and liability management, bet settlement, and player-facing betting product, so operators can launch a sportsbook without building the technology themselves. FIRST.bet is a specialist sportsbook software provider focused solely on sports betting.
Latin America didn’t need another sportsbook. It needed one built for it. Cactus Gaming – a top iGaming tech provider with 50+ operators in Brazil and beyond. They had the platform, the scale and the local trust. And sportsbook layers? Too slow. Too rigid. Too generic. Enter FIRST.
Cactus came to FIRST with one mission, “Give our operators a real sportsbook advantage in Brazil and LATAM.” Here’s what wasn’t cutting it:
Pixbet is one of Brazil’s most iconic betting brands, with a massive national footprint and deep loyalty across sports and entertainment nationwide today. They run a high-volume sportsbook and casino with a mobile-first audience.
Brazil’s new regulation required a sportsbook experience that was:
From Platform to Powerhouse. iGP had the casino stack. FIRST brought the sportsbook firepower. Together, they launched a full-suite solution that lets operators go to market fast with no compromises.
iGP had the casino stack. FIRST brought the sportsbook firepower. Together, they launched a full-suite solution that lets operators go to market fast with no compromises.
iGP’s platform was strong. But without a Tier-1 sportsbook, it was incomplete. Clients wanted one supplier, one integration and one roadmap – not workarounds. What FIRST added:
Bet7K had the ambition. The brand. The user experience. But they wanted more than a good sportsbook – they wanted to compete with the best in Brazil.
Most B2B solutions didn’t give them the control they needed. They needed a partner, not a provider. A platform that could empower them to own their sportsbook, not rent it.
In Brazil’s booming betting ecosystem, speed and localisation are everything. For Bet da Sorte, that meant more than just growth; it meant changing the game from the ground up.
Headquartered in Brazil’s Northeast, Bet da Sorte isn’t just one of the country’s authorised betting brands – it’s the fastest-growing. A brand with local roots, national ambition and a clear mission:
