Atlaslive expands its platform with a sportsbook provider proven among Brazil’s top operators, reinforcing its capabilities in one of the world’s most competitive regulated markets.
Atlaslive has partnered with FIRST.bet to integrate its sportsbook technology into the Atlaslive platform ecosystem, adding deep operational experience in the Brazilian market to its offering.
The move builds on Atlaslive’s strategy of expanding its platform environment with sportsbook technology engineered for the demands of regulated markets.
FIRST.bet is a Tier-1 sportsbook technology provider, delivering a fully managed, high-performance sportsbook engineered for speed, scale, and precision across LatAm, Europe, and Africa. Founded by former SBTech leaders, the company holds licences from the Malta Gaming Authority (MGA) and the Swedish Gambling Authority (Spelinspektionen), and is GLI-33 certified and ISO-audited.
The company’s recent recognitions include:
For operators on Atlaslive’s platform, the partnership provides access to sportsbook technology built and stress-tested under the specific conditions of the Brazilian market — high-volume traffic, local player behaviour patterns, and the compliance requirements of Law 14.790/2023.
FIRST.bet’s product suite is designed to drive both retention and performance, including:
The 2026 FIFA World Cup was a defining stress test for sportsbook performance and scalability. This partnership reinforces Atlaslive’s platform capabilities heading into future peak periods, where uptime and speed directly determine player retention.
Brazil is the most demanding sportsbook market in the world right now, and operators there need technology that has already proven itself under real conditions. Our product has already been stress-tested under exactly those conditions, powering some of the country's largest brands at full traffic. Atlaslive has built one of the most respected platforms in the industry, and the way they give operators genuine choice and control is exactly why they are a partner worth joining. The World Cup showed exactly why that track record matters: it is the difference between holding players through a peak event and losing them.
Bringing FIRST.bet to our ecosystem strengthens the sportsbook capabilities available to operators, backed by a strong track record in Brazil. That is the kind of flexibility and performance that matters in a market this competitive.
Atlaslive provides a proprietary iGaming platform built to optimize the operations of sportsbook and casino businesses. The company is built around long-term operator partnerships, product-led growth, and full-stack platform delivery.
Learn more about Ondiss here.
About FIRST.bet
FIRST.bet is a Tier-1 sportsbook technology provider: a fully managed, high-performance sportsbook engineered for speed, scale and precision across LatAm, Europe and Africa. Founded by former SBTech leaders, FIRST.bet delivers market-leading sportsbook technology with a proven track record in regulated markets. The company holds licences from the Malta Gaming Authority (MGA) and the Swedish Gambling Authority (Spelinspektionen) and is GLI-33 certified and ISO-audited.
FIRST.bet was named ‘Sportsbook Supplier of the Year’ at both the SBC Awards 2025 and the EGR LATAM Awards 2025, ‘Best Sportsbook Provider’ at BiS SiGMA South America 2026, ‘Sports Betting Supplier of the Year’ at the EGR B2B Awards 2026; Founder and CEO Tom Light also received the ‘Individual Achievement Award’ at the EGR Awards 2026.
