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Privacy Policy

Date of Last Revision: January 14, 2026

Welcome to www.first.bet (the “Site”).

 

 

This Privacy Policy explains what Personal Data we collect, how we use and share that data, and your choices concerning our data practices. This Privacy Policy is incorporated into and forms part of our Terms of Use and Cookie Policy. Where we rely on your consent, you may withdraw it at any time (see “Your Rights” below). If you do not provide certain Personal Data, we may be unable to respond to your enquiry or provide certain Site features.

 

 

Key definitions:

  • “Personal Data” means any information relating to an identified or identifiable natural person.
  • “Processing” means any operation performed on Personal Data (e.g., collecting, storing, using, disclosing).
  • “Controller” means the entity that determines the purposes and means of Processing.

 

 

CONTROLLERS AND CONTACT DETAILS

The controller depends on which licensed business relationship you have with us and/or which entity is responsible for the relevant processing. Where both entities jointly determine purposes and means, they will act as joint controllers for that processing.

 

For operations in Malta under MGA Critical Gaming Supply Licence (Licence no.: MGA/B2B/1109/2025):

Controller: First Interactive Limited (Company number: C 111254)

 

Address: Level 3 (Suite No. 3096) Tower Business Centre, Triq it-Torri, Swatar, Birkirkara BKR 4013, Malta

Email: [email protected]

 

For operations under the Swedish permit to manufacture, supply, install and modify gaming software (Spelinspektionen) (Reference no.: 25Si2111; decision date: 21 October 2025):

Controller: Trudata Core Limited (Company number: C 111564)

 

Address: Level 3 (Suite No. 3101) Tower Business Centre, Triq it-Torri, Swatar, Birkirkara BKR 4013, Malta

Email: [email protected]

 

 

PERSONAL DATA WE COLLECT

Personal Data you provide

We collect Personal Data when you:

  • Contact us (e.g., via contact forms, email, chat, phone, or social media);
  • Request a demo, information, or a proposal;
  • Register for an account/portal access (if available); or
  • Enter into (or discuss) a business relationship with us on behalf of your organisation.

 

This data may include:

  • Identity and contact data: name, business email address, phone number, job title, and company/organisation details.
  • Communications: messages you send to us and our responses, meeting notes, and records of calls.
  • Contract and business relationship data (where applicable): information required to negotiate and perform a contract, including invoicing details and payment information. Payment card details (if any) are processed by our payment provider(s) and are not stored by us in full.

 

Personal Data from social media

When you interact with us on social media (e.g., LinkedIn, X, YouTube), we may receive your contact information and any other data you make publicly available via your settings or the platform.

Automatically collected data

When you use the Site, we may collect:

  • Log data: browser type, IP address, pages visited, date/time of visit, and referring URLs.
  • Device data: operating system, browser version, device type and identifiers.
  • Usage data: how you interact with the Site (e.g., clicks, navigation, preferences).
  • Cookies and similar technologies: see our Cookie Policy. We use non-essential analytics/marketing cookies only with consent where required. This may include online identifiers (e.g., cookie IDs) used for analytics and advertising measurement/retargeting, where enabled.

Analytics tools: We may use analytics tools to understand Site usage. Where required, these tools operate only with your consent. You can also use available vendor opt-outs where applicable.

 

 

HOW WE USE PERSONAL DATA

We use your Personal Data to:

  • Operate, maintain and improve the Site;
  • Respond to enquiries, provide information, and arrange demos and meetings;
  • Manage our business relationship with you and/or your organisation (including pre-contract steps and contract performance, where applicable);
  • Send service-related messages (e.g., security notices and administrative communications);
  • Send marketing communications to business contacts where permitted by law and/or where you have opted in (you can opt out at any time);
  • Protect the security and integrity of the Site, prevent fraud and misuse, and debug issues; and
  • Comply with legal obligations and respond to lawful requests by authorities.

 

We process Personal Data on the following legal bases (as applicable):

  • Contract – to take steps at your request prior to entering into a contract and/or to perform a contract with you/your organisation;
  • Legitimate interests – to run and secure our business and Site, respond to business enquiries, prevent fraud, and improve our services (balanced against your rights and interests);
  • Consent – for non-essential cookies/trackers and (where required) for certain direct marketing;
  • Legal obligation – to comply with applicable laws (e.g., accounting, tax, regulatory and corporate obligations).

 

We do not use your Personal Data for automated decision-making (including profiling) that produces legal or similarly significant effects.

 

 

MARKETING COMMUNICATIONS

Where permitted by applicable law, we may use your business contact details to send you updates about our products and services, invite you to events/webinars, and follow up on requests. Where required by law, we will obtain your consent before sending electronic marketing. You can opt out at any time by using the unsubscribe link (where available) or by contacting us at the email address in the “Contact Us” section below. You also have the right to object at any time to processing of your Personal Data for direct marketing.

 

 

COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and similar technologies for the purposes described in our Cookie Policy. Non-essential cookies are used only with your consent where required.

 

 

INTERNATIONAL DATA TRANSFERS

Some service providers may process Personal Data outside the European Economic Area. Where this happens, we rely on recognized transfer mechanisms, such as an adequacy decision (e.g., the EU-U.S. Data Privacy Framework where applicable) and/or Standard Contractual Clauses, and we implement supplementary measures where appropriate.

 

 

DATA RETENTION

We keep Personal Data only for as long as necessary for the purposes described in this Privacy Policy and to meet legal, accounting, and regulatory requirements. Retention periods may vary depending on the nature of the relationship and the type of data. By way of example:

  • Enquiry and communications data: typically up to 24 months after our last interaction.
  • Business relationship and contract data: for the term of the relationship/contract and then typically up to 10 years where needed for accounting, tax, and legal claims.
  • Marketing preferences and consent/opt-out records: for as long as needed to demonstrate compliance and to respect your choices.
  • Security logs: for a limited period appropriate to the purpose, unless needed longer to investigate incidents or comply with legal obligations.

 

You may request deletion of your data by contacting us. Please note that we may retain certain information where required by law or necessary to establish, exercise, or defend legal claims.

 

 

YOUR RIGHTS

Subject to conditions and exceptions under applicable law, you may have the right to:

  • Access your Personal Data;
  • Rectify inaccurate or incomplete Personal Data;
  • Delete your Personal Data;
  • Restrict processing of your Personal Data;
  • Receive your Personal Data in a portable format (data portability), where applicable;
  • Object to processing based on legitimate interests and to direct marketing; and
  • Withdraw consent at any time (this will not affect the lawfulness of processing carried out before withdrawal).

 

To exercise your rights, contact us at:

Email: [email protected]

 

Right to lodge a complaint

You have the right to lodge a complaint with your local supervisory authority. If your relevant controller is established in Malta, the supervisory authority in Malta is the Office of the Information and Data Protection Commissioner (IDPC).

IDPC contact details:

  • Office of the Information and Data Protection Commissioner (IDPC)
  • Address: Floor 2, Airways House, Triq Il-Kbira, Tas-Sliema SLM 1549, Malta
  • Telephone: +356 2328 7100
  • Email: [email protected]
  • Online complaints form: https://idpc.org.mt/ (use the “File a Complaint” function)

You may also have the right to seek a judicial remedy if you consider that your rights have been infringed.

 

 

SHARING OF PERSONAL DATA

We may share your information with:

  • Service providers (processors) who help us run the Site and our business operations (e.g., hosting, security, analytics, customer relationship management tools, email delivery, and payment processing where applicable).
  • Professional advisers (e.g., legal, audit, accounting) where necessary.
  • Competent authorities and regulators where required by law, and law enforcement where we are legally obliged or permitted.
  • Buyers or successors in case of a merger, acquisition, reorganisation, or similar transaction (subject to appropriate safeguards).

 

We do not sell your Personal Data.

Where service providers process Personal Data on our behalf, we require them to process data only on our documented instructions and under contracts consistent with GDPR.

 

 

SECURITY

We implement appropriate technical and organizational safeguards to protect your data. However, no system is 100% secure. Please use caution when sharing information online and review third-party privacy notices before providing information to them.

In the event of a Personal Data breach, we will notify the competent supervisory authority and affected individuals when required by law.

 

 

MINORS’ PRIVACY

The Site and our services are intended for business users and are not directed to individuals under the age of 18. We do not knowingly collect Personal Data from anyone under 18.

 

 

THIRD-PARTY LINKS

We may link to third-party websites or platforms. Their privacy practices are beyond our control and not governed by this Privacy Policy.

 

 

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new effective date. If we make material changes, we will take reasonable steps to notify you (for example, by posting a notice on the Site and/or emailing account holders where appropriate).

 

 

CONTACT US

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: [email protected]