The integration brings the FIRST.bet fully managed sportsbook engine into the Pragmatic Solutions PAM ecosystem, giving operators a premium route to launch and scale sports betting across regulated markets.
FIRST.bet, the Tier-1 sportsbook technology provider, today announced its integration with Pragmatic Solutions’ iGaming Player Account Management (PAM) platform for regulated gaming and betting operators.
Under this collaboration, FIRST.bet is now available to operators through the Pragmatic Solutions platform ecosystem, providing access to its full sportsbook engine, trading stack, risk management and managed services.
The integration combines two core layers operators need to build and scale competitive betting operations: Pragmatic Solutions’ modern PAM platform and the trading-led sportsbook technology from FIRST.bet. The Pragmatic Solutions platform is designed to support end-to-end player journeys, multiple brands and flexible operations through a stable, scalable central infrastructure layer. Its open API model enables operators to integrate and manage sportsbook, casino, payments, CRM, compliance, reporting and third-party services within a single platform environment, while retaining control over their product roadmap, front-end experience and vendor strategy.
FIRST.bet is already live within the Pragmatic Solutions ecosystem, establishing FIRST.bet as a major sportsbook supplier and making its full managed offering available to operators across the platform. It is positioned as a managed sportsbook solution with advanced in-play betting and player engagement features.
This is a major step for FIRST.bet. Operators don’t need another basic sportsbook connection - they need real trading depth, product innovation and managed execution that moves the business. That’s exactly where we focus: a sportsbook engineered to perform, run by a team that owns the result. Being available through Pragmatic Solutions puts that in front of operators who are serious about competing in sports.
Sportsbook remains a core component of the product offering for many operators, particularly in regulated markets where flexibility, compliance, and speed to market are important. FIRST.bet brings a strong sportsbook product to our platform ecosystem, giving operators access to a modular product with proven in-play and player engagement capabilities.
Two things set the FIRST.bet stack apart: API and gamification. SportOS, an open API, lets operators build and customise their own betting products on top of the FIRST.bet engine – the sportsbook becomes a platform they can extend, not a fixed product. GMFY, a full sportsbook gamification engine, makes engagement and retention native to the betting experience. Around them sit the essentials operators expect – Bet Builder, Player Props, Cash Out, Early Payout and ACCA Promotions – plus Fast Markets and SnapBet , all backed by FIRST.bet and its Managed Services for full trading, risk and operational expertise.
FIRST.bet powers a growing global partner network handling millions of daily transactions across LATAM, Europe and Africa.
This collaboration positions FIRST.bet as a leading B2B sportsbook supplier for operators that want more than standard sports betting technology. Through Pragmatic Solutions, operators can combine a proven Tier-1 PAM core with a fully managed sportsbook built around product depth, local-market execution, player engagement and trading performance.
FIRST.bet was named Sportsbook Supplier of the Year at the SBC Awards 2025 and EGR LATAM Awards 2025 & 2026, and Best Sportsbook Provider at BiS SiGMA South America 2026. Pragmatic Solutions was named Full-Service Platform of the Year at the EGR B2B Awards 2026.
About FIRST.bet
FIRST.bet is a Tier-1 sportsbook technology provider: a fully managed, high-performance sportsbook engineered for speed, scale and precision across LatAm, Europe and Africa. Founded by former SBTech leaders, FIRST.bet delivers market-leading sportsbook technology with a proven track record in regulated markets. The company holds licences from the Malta Gaming Authority (MGA) and the Swedish Gambling Authority (Spelinspektionen) and is GLI-33 certified and ISO-audited.
FIRST.bet was named ‘Sportsbook Supplier of the Year’ at both the SBC Awards 2025 and the EGR LATAM Awards 2025, ‘Best Sportsbook Provider’ at BiS SiGMA South America 2026, ‘Sports Betting Supplier of the Year’ at the EGR B2B Awards 2026; Founder and CEO Tom Light also received the ‘Individual Achievement Award’ at the EGR Awards 2026.
About Pragmatic Solutions
Pragmatic Solutions provides smart iGaming platform technology for medium to large gaming and betting operators that perform at scale in fast-paced, complex regulated markets.
Its modern Player Account Management (PAM) platform enables operators to control and customise their end-to-end player experiences, multiple brands, and full online operations with extensive flexibility, thanks to its open API approach, expansive features, data solutions, powerful CMS, and integration with an extensive portfolio of best-in-class providers of iGaming content, sportsbook, payments, and other services.
The company holds B2B licences from MGA, UKGC, ONJN, Spelinspektionen, HGC and AGCO and supports live operators in the UK, Spain, Ontario, Brazil, Romania, Ireland and Germany, among numerous other regulated jurisdictions.
For more information, visit www.pragmatic.solutions
