Pixbet is one of Brazil’s most iconic betting brands, with a massive national footprint and deep loyalty across sports and entertainment nationwide today. They run a high-volume sportsbook and casino with a mobile-first audience.
Brazil’s new regulation required a sportsbook experience that was:
We needed a platform that felt truly Brazilian:
Fast, intuitive and built for Pixbet
Localized UX
with Familiar
Intuitive Flows
Instant-Speed
Navigation on
Matchdays
Personalized
Engagement Tuned to
Brazilian Betting Habits
Native Payments
and Features Built
for Local Regulation
Native Mobile
and Desktop
Experience
PIX-Friendly
Payments
Integration
Brazil-Focused
Dynamic
Odds Models
Modular
Architecture for
Rapid Updates
+35% GGR Uplift
in the First 3 Months
5x Faster Cashout
Speed During
Live Matches
Stronger Bet Slip
Performance
Under Heavy Traffic
+20% Boost
in Mobile
UX Satisfaction
Our sportsbook has
gained remarkable traction
since migrating to FIRST
Pixbet is a market leader,
and our platform is engineered
to keep it there
FIRST delivered a fully localized sportsbook experience tailored specifically for Brazil: fast, intuitive and culturally aligned. The partnership continues to shape the future of betting in LATAM.
