One of Brazil’s most recognisable betting brands moves to FIRST.bet as its sportsbook, on the Cactus platform.
FIRST.bet is now the sportsbook behind Betvip, one of Brazil’s most recognisable betting brands. Betvip is live on FIRST.bet’s pricing, trading and sportsbook product, delivered on the Cactus platform.
Betvip has built its position in Brazil the way the strongest local brands do, through cultural proximity rather than media spend alone. The brand is rooted in regional sport and entertainment, and it carries a level of recognition among Brazilian players, that most operators spend years trying to buy. That audience arrives with expectations shaped by Brazilian football, and it does not forgive a sportsbook that cannot keep up with them.
That audience is what made the sportsbook decision consequential. Betvip selected FIRST.bet after moving away from its previous supplier, and the brand now runs on FIRST’s pricing, trading and sportsbook product, delivered on the Cactus platform.
Cactus is a Brazilian-built platform serving operators across Brazil and the wider region. FIRST.bet’s sportsbook sits within that platform, giving Betvip a sportsbook designed for the Brazilian market on infrastructure familiar with it.
Operators in Brazil select FIRST.bet because the sportsbook is made for how the country bets. It prices Brazilian football in real depth, the big leagues and the state championships alike, going well beyond the fixtures a global feed bothers to cover, with markets that run deep where local players look first and pricing that holds when the whole country is on the same match. The front end is shaped the same way, reading as a product written for Brazil, with a bet slip built for the way local players stack their selections and a layout that stays fast and legible on a mid-range phone over a patchy connection. FIRST.bet is built for this market from the ground up.
Replacing a live sportsbook remains one of the most demanding operations a betting brand can undertake. Player accounts, open positions, settled history and the entire front-end experience have to move without the customer noticing anything has happened. Betvip made that move to FIRST.bet cleanly, with no disruption to players and no interruption to trading.
Betvip knew exactly what it wanted from its sportsbook and made a deliberate decision to move. For a brand of this scale, changing sportsbook is a major decision. They trusted FIRST.bet to deliver a better product and execute the migration properly. We did both.
Betvip is one of the biggest names in Brazilian betting, and we did not get there by settling. Our players expect the best sportsbook in the market, and moving to FIRST.bet was how we made sure they had it. Ever since the move, the performance has spoken for itself.
About Betvip
Betvip is a Brazilian online entertainment platform that offers sports betting and casino games through a secure, intuitive experience developed for the Brazilian market. The platform provides a wide range of sports, betting markets, online games, and exclusive promotions, as well as customer support available 24 hours a day, seven days a week.
Betvip is operated by Select Operations LTDA, a company registered in Brazil under CNPJ No. 56.875.122/0001-86 and duly authorized by the Secretariat of Prizes and Betting of the Ministry of Finance to operate fixed-odds betting on sporting events and online games within the Brazilian territory. Through betvip.bet.br, the brand aims to provide a modern and responsible entertainment experience aligned with the requirements of Brazil’s regulated market.
About Cactus Gaming
Cactus Gaming is a Brazilian technology company specializing in solutions for the sports betting and online gaming industry, offering a comprehensive ecosystem that integrates technology, marketing, and data intelligence into a single platform.
With a strong focus on innovation, security, and scalability, the company provides tools such as white-label platforms, global provider integrations, affiliate management, and advanced back-office systems-enabling operators to run their operations efficiently and with a data-driven approach.
The company aims to act as a strategic partner for its clients, delivering tailored solutions that meet market demands while contributing to the sustainable growth of the iGaming sector in Brazil and Latin America.
About FIRST.bet
FIRST.bet is a Tier-1 sportsbook technology provider: a fully managed, high-performance sportsbook engineered for speed, scale and precision across LatAm, Europe and Africa. Founded by former SBTech leaders, FIRST.bet delivers market-leading sportsbook technology with a proven track record in regulated markets. The company holds licences from the Malta Gaming Authority (MGA) and the Swedish Gambling Authority (Spelinspektionen) and is GLI-33 certified and ISO-audited.
FIRST.bet was named ‘Sportsbook Supplier of the Year’ at both the SBC Awards 2025 and the EGR LATAM Awards 2025, ‘Best Sportsbook Provider’ at BiS SiGMA South America 2026, ‘Sports Betting Supplier of the Year’ at the EGR B2B Awards 2026; Founder and CEO Tom Light also received the ‘Individual Achievement Award’ at the EGR Awards 2026.
