Brazilian betting brand renews its partnership with FIRST.bet to deliver a stronger sportsbook experience built for the regulated Brazilian market.
GANHEI has returned to FIRST.bet as its sportsbook technology partner in Brazil, renewing the relationship between the two companies as the operator strengthens its sports betting offering for Brazilian players.
The partnership gives GANHEI access to FIRST.bet’s fully managed sportsbook, combining competitive pricing, extensive pre-match and live market coverage, localised trading and the performance required for Brazil’s high-volume betting environment.
FIRST.bet already powers a broad range of operators in Brazil. For GANHEI, that experience means a sportsbook tested under real local conditions, from peak traffic and demanding live betting behaviour to the technical and regulatory requirements of the market.
The renewed partnership gives GANHEI the ability to shape the sportsbook around its own brand and customers, while relying on FIRST.bet for the technology, trading and operational depth underneath it.
Brazil is one of the most demanding sportsbook markets in the world. Players compare odds, expect speed and depth, and will not tolerate a poor live betting experience. GANHEI understands those expectations and knows our technology first-hand. Its decision to return to FIRST.bet is a strong endorsement of the product we have built, and we are focused on helping the brand compete at the highest level.
We know exactly what Brazilian players expect from a sportsbook: competitive odds, speed, stability and a strong live product. We have worked with FIRST.bet before and know the quality of both the technology and the team behind it. This partnership gives GANHEI the product and flexibility we need to deliver a stronger experience and support our next stage of growth.
Through the renewed partnership, GANHEI will strengthen its offering with a sportsbook designed for a market where product performance directly determines player acquisition, retention and long-term growth.
GANHEI is the second operator to return to FIRST.bet this summer, following Cassino.bet’s decision to renew its partnership in July. The move adds to a significant period of commercial momentum for FIRST.bet, after new partnerships with ADI Predictstreet, ONDISS, Pragmatic Solutions, Atlaslive and Betvip over the past month. Together, these developments reflect growing demand for sportsbook technology built around product quality, reliable execution and performance in real market conditions.
About GANHEI
GANHEI is a licensed sports betting and casino platform operating in the regulated Brazilian market. Authorised by the Secretaria de Prêmios e Apostas (SPA/MF), the brand offers sports betting across major Brazilian and international competitions alongside a casino product built for local player preferences, with a focus on speed, security and a fully Portuguese-language experience.
About FIRST.bet
FIRST.bet is a Tier-1 sportsbook technology provider: a fully managed, high-performance sportsbook engineered for speed, scale and precision across LatAm, Europe and Africa. Founded by former SBTech leaders, FIRST.bet delivers market-leading sportsbook technology with a proven track record in regulated markets. The company holds licences from the Malta Gaming Authority (MGA) and the Swedish Gambling Authority (Spelinspektionen) and is GLI-33 certified and ISO-audited.
FIRST.bet was named ‘Sportsbook Supplier of the Year’ at both the SBC Awards 2025 and the EGR LATAM Awards 2025, ‘Best Sportsbook Provider’ at BiS SiGMA South America 2026, ‘Sports Betting Supplier of the Year’ at the EGR B2B Awards 2026; Founder and CEO Tom Light also received the ‘Individual Achievement Award’ at the EGR Awards 2026.
