Partnership brings cutting-edge technology to drive growth and enhance bettor engagement.
Cassino.bet.br has returned to FIRST.bet’s proprietary sportsbook technology to give the brand the product depth, trading capability and operational control needed to compete at the highest level in Brazil. The partnership equips Cassino Bet with a high-performance sports betting platform engineered for the scale, speed, and local market demands that define one of the most competitive betting landscapes in the world.
FIRST.bet is already trusted by some of Brazil’s largest operators. For Cassino Bet, that proven track record translates into a sportsbook built to perform under real Brazilian market conditions: high-volume traffic, local player behaviour and the full compliance requirements of the regulated market.
The partnership gives Cassino Bet access to FIRST’s configurable product suite, advanced trading capabilities and scalable infrastructure, providing the foundation to drive player engagement, retention and long-term growth as Brazilian betting continues to expand.
For FIRST.bet, the partnership reflects a wider industry reality: leading operators are choosing strategic technology partners capable of delivering sustained performance, commercial control, and long-term product innovation, not simply a sportsbook platform.
Cassino Bet’s return is a strong signal of confidence in FIRST.bet’s technology, trading expertise and long-term value as a sportsbook partner. Brazil is one of the world’s most competitive regulated sportsbook markets, and operators need platforms that can deliver performance, control and scalability. We are proud that Ana Gaming has selected FIRST.bet again and exclusively to support Cassino Bet’s next stage of growth.
Tom Light added:
“FIRST.bet was built by sportsbook specialists for operators that want to win. Our focus has always been on combining proprietary technology, trading expertise, and operational excellence to give operators a genuine edge. Welcoming Cassino Bet back to compete and grow in Brazil is exactly the kind of partnership that drives this industry forward.”
We continuously review our technology strategy to ensure each brand in our portfolio is supported by the right platform for its market and growth objectives. Following that process, we chose to return Cassino Bet to FIRST.bet. FIRST.bet gives us the product depth, sportsbook expertise, scalability and operational confidence to support the brand’s next stage of development in Brazil.
FIRST.bet continues to build momentum as a leading sportsbook technology provider for operators worldwide, with a growing focus on regulated markets, proprietary product development, trading excellence, and long-term operator partnerships.
About FIRST.bet
FIRST.bet is a Tier-1 sportsbook technology provider: a fully managed, high-performance sportsbook engineered for speed, scale and precision across LatAm, Europe and Africa. Founded by former SBTech leaders, FIRST.bet delivers market-leading sportsbook technology with a proven track record in regulated markets. The company holds licences from the Malta Gaming Authority (MGA) and the Swedish Gambling Authority (Spelinspektionen) and is GLI-33 certified and ISO-audited.
FIRST.bet was named ‘Sportsbook Supplier of the Year’ at both the SBC Awards 2025 and the EGR LATAM Awards 2025, ‘Best Sportsbook Provider’ at BiS SiGMA South America 2026, ‘Sports Betting Supplier of the Year’ at the EGR B2B Awards 2026; Founder and CEO Tom Light also received the ‘Individual Achievement Award’ at the EGR Awards 2026.
About Ana Gaming
Ana Gaming is a leading holding company in the online gaming and sports betting market, owning the brands 7K Bet (7k.bet.br), Cassino Bet (cassino.bet.br), and Vera Bet (vera.bet.br). Established as one of the main operators in the Brazilian market, the company is licensed by Brazil’s Secretariat of Prizes and Betting (Secretaria de Prêmios e Apostas) under the Ministry of Finance.
Ana Gaming is recognized for its investment in strategic partnerships. Over the past few years, it has sponsored football clubs such as Santos, Mirassol, Fortaleza, Novorizontino, Operário, Ituano, and Athletic. Currently, through its 7K Bet brand, the company sponsors Vitória, football star Hulk, sports commentator and former player Neto, and the Campeonato Paulista (Paulistão). The group has also sponsored major Brazilian cultural events, including Carnival celebrations and São João festivals.
Committed to Responsible Gaming, Ana Gaming is a partner of the International Betting Integrity Association (IBIA) and the COMPULSAFE program (EBAC), which identifies potential problem gamblers and directs them to psychoeducational support. The company employs advanced technologies to ensure a safe and reliable platform, providing users with a high-quality entertainment experience.
To learn more about Ana Gaming, visit: anagaming.com.br
