Bet da Sorte, a leading betting brand in Brazil ranked among the country's top operators, has chosen FIRST.bet, the Tier-1 sportsbook technology provider, to power its sportsbook once again.
Under the renewed partnership, FIRST.bet’s sportsbook technology will drive Bet da Sorte’s trading, pricing, and risk management across pre-match and in-play betting, while Bet da Sorte continues to run its broader platform on Single Software, a shared iGaming technology stack used across the group’s portfolio of Brazilian betting brands. The return follows a period in which Bet da Sorte tested an alternative sportsbook provider before deciding to bring its sports betting operations back to FIRST.bet, in one of Brazil’s strongest and most competitive betting markets.
The renewed collaboration comes as Brazil continues to mature into one of the world’s most closely watched regulated betting markets, with operators facing growing pressure to differentiate on trading performance and player experience. For Bet da Sorte, the decision reflects the trust it places in FIRST.bet as a technology partner capable of supporting that growth.
Bet da Sorte tested the market and came back. That's the clearest proof point we could ask for: our trading performance and our commitment to this market speak for themselves.
Brazil is one of the most competitive betting markets in the world, and our players demand a fast, sharp sportsbook. Returning our sports betting to FIRST.bet gives us the trading edge and stability to keep growing quickly, without ever compromising the player experience or our compliance-first standards.
Bet da Sorte has built its reputation on fast Pix payouts, strong live betting, and a compliance-first approach. Under FIRST.bet, the brand has expanded rapidly beyond its Northeast Brazil roots, growing its footprint nationally.
The partnership reinforces FIRST.bet’s position as the trusted sportsbook layer behind some of Brazil’s fastest-growing betting brands.
The agreement also marks the third operator to return to FIRST.bet this summer, following Cassino.bet in July and GANHEI earlier in August. The growing number of returning partners adds another layer to a strong period of commercial momentum for FIRST.bet, alongside recently announced partnerships with ADI Predict Street, ONDISS, Pragmatic Solutions, Atlaslive and Betvip. Together, these developments reflect continued confidence in sportsbook technology built around product quality, reliable execution and performance under real market conditions.
About Bet da Sorte
Bet da Sorte is a licensed Brazilian online betting and gaming operator, authorised under Brazil’s SPA/Ministerio da Fazenda framework. Built by Brazilians, for Brazilians, the brand offers a full sportsbook and casino experience with instant Pix payments, strong live betting, and a compliance-first, responsible gaming approach. One of the fastest-growing operators in Brazil’s regulated market, Bet da Sorte has expanded rapidly from its regional roots to a nationwide footprint, supported by an experienced local team and a customer base in the millions.
About FIRST.bet
FIRST.bet is a Tier-1 sportsbook technology provider: a fully managed, high-performance sportsbook engineered for speed, scale and precision across LatAm, Europe and Africa. Founded by former SBTech leaders, FIRST.bet delivers market-leading sportsbook technology with a proven track record in regulated markets. The company holds licences from the Malta Gaming Authority (MGA) and the Swedish Gambling Authority (Spelinspektionen) and is GLI-33 certified and ISO-audited.
FIRST.bet was named ‘Sportsbook Supplier of the Year’ at both the SBC Awards 2025 and the EGR LATAM Awards 2025, ‘Best Sportsbook Provider’ at BiS SiGMA South America 2026, ‘Sports Betting Supplier of the Year’ at the EGR B2B Awards 2026; Founder and CEO Tom Light also received the ‘Individual Achievement Award’ at the EGR Awards 2026.
