The collaboration brings together two globally recognised betting brands, delivering a robust and locally tailored sportsbook experience for Brazilian players.
Matchbook has officially launched its Brazilian-facing platform, matchbook.bet.br, in partnership with FIRST marking a significant step in the brand’s expansion across regulated and high-growth markets.
The collaboration combines Matchbook’s established betting exchange and fixed-odds expertise with FIRST’s Tier-1 sportsbook technology, designed to deliver scalable performance, localisation and operational reliability. The result is a platform built specifically to meet the expectations of Brazilian users, both in terms of product depth and user experience.
Brazil continues to emerge as one of the most strategically important markets in global sports betting, and the joint presence of Matchbook and FIRST reflects a shared long-term commitment to quality, integrity and regulatory alignment in the region.
“The joint presence of Matchbook and FIRST on matchbook.bet.br represents a significant milestone for the Brazilian market,” said a representative from A2FBR, who supported the project locally.
The launch underlines FIRST’s growing footprint in Latin America, where the company continues to support operators with modular sportsbook infrastructure, real-time localisation capabilities and performance-driven tools designed for regulated markets.
The collaboration highlights how global brands can successfully enter complex markets like Brazil by combining international expertise with deep local execution. As the Brazilian sports betting landscape continues to evolve, partnerships of this calibre are expected to play a key role in shaping industry standards.
Pixbet isn’t just a market leader – it’s part of Brazil’s sporting DNA. Our partnership reflects a shared belief in high performance, innovation and long-term alignment with regulation.
Together, we’re setting a new standard for what the modern Brazilian sportsbook should feel like.
